The LLM positioning lag: What it is and how to avoid it
See why LLMs get your brand positioning wrong and how to fix it.
Dana holds a Bachelor of Business Administration with a major in Marketing and specializes in content writing, copywriting, and SEO strategy. She has over 10+ years of experience helping established organizations within their marketing departments and currently partners with B2B providers to develop content strategies and craft persuasive copy that delights and converts.
Expertise
- content writing
- copywriting
- content strategy
- seo
- market research
Education
- BBA in Marketing
Author
Audience research: What it is & how to conduct it
Audience research helps you understand your ideal customers. Here’s a breakdown and how to do it.
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.
Contributor
What is llms.txt & should you use it?
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
How to make the most of your 7-day Semrush free trial
Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
How to conduct an AI visibility audit with Semrush
6 steps to perform an AI visibility audit for your brand, including how to deliver the report.