Top Wine & Spirits Websites in New Zealand

Name: Top websites in New Zealand (Wine & Spirits)
Creator: Semrush
License: https://sr03.fawadtools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wine & Spirits Websites in New Zealand, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

superliquor.co.nz

148.27K

34.67%51.41K

65.33%96.86K

↓31.5%

↓24.69%

Direct

liquorland.co.nz

143.68K

41.4%59.48K

58.6%84.2K

↓51.9%

↓8.83%

Direct

whiskyandmore.co.nz

110.04K

21.85%24.05K

78.15%85.99K

↓18.7%

↑35.79%

Direct

bigbarrel.co.nz

74.35K

23.47%17.45K

76.53%56.9K

↓38.96%

↑1.43%

Direct

blackmarket.co.nz

74.2K

12.1%8.98K

87.9%65.22K

↓15.49%

↓12.5%

Direct

webbs.co.nz

69.86K

56.97%39.8K

43.03%30.06K

↓35.7%

↑49.28%

Direct

activehosted.com

46.15K

35.49%16.38K

64.51%29.77K

↓17.03%

↓22.52%

Direct

thewinery.co.nz

46.13K

-

100%46.13K

0%

↑543.9%

Direct

yapp.co.uk

45.96K

-

100%45.96K

↑11.04%

0%

Direct

tastingtable.com

44.15K

14.57%6.43K

85.43%37.72K

↑1,300.7%

↑46.21%

Direct

davywine.co.uk

41.78K

-

100%41.78K

↑68.23%

↑1,409.96%

Direct

whiskeyonline.co.nz

41.44K

16.62%6.89K

83.38%34.56K

↓19.2%

↑50.17%

Direct

manowar.co.nz

39.12K

4.2%1.64K

95.8%37.48K

↑23.13%

↑55.32%

Search

cahns.co.nz

39K

3.46%1.35K

96.54%37.65K

↑3,780.2%

↓28.3%

Direct

bbr.com

37.6K

-

100%37.6K

↓9.15%

↑1,484.24%

Direct

winejobsonline.com

36.81K

7.01%2.58K

92.99%34.23K

↑37.59%

↑51.75%

Direct

kwmwine.com

33.42K

-

100%33.42K

↓10.55%

↑41,097.07%

Direct

thewinesociety.com

32.62K

-

100%32.62K

↑52.92%

↑6,228.79%

Direct

tipple.com.au

31.16K

-

100%31.16K

↑23.6%

↑3.69%

Direct

thirstyliquor.co.nz

30.89K

32.63%10.08K

67.37%20.81K

↓48.61%

↑25.28%

Search

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Key Insights on Top Wine & Spirits Websites in New Zealand on August 2026

As of August 2026, superliquor.co.nz leads Wine & Spirits in New Zealand with 148.27K monthly visits. Its audience skews mobile-first (34.67% desktop / 34.67% mobile), and traffic is down month over month -31.5% and down year over year -24.69%. liquorland.co.nz holds second with 143.68K visits and a mobile-leaning mix (41.4% desktop / 58.6% mobile), while whiskyandmore.co.nz ranks third with 110.04K visits.

Across the leaders, thewinery.co.nz is the most mobile-first (100% of visits), whereas brandymelville.com is the most desktop-reliant (100%). Momentum favors cahns.co.nz in the latest month (3,780.2%), while eightpm.co.nz shows the steepest pullback.

Acquisition patterns also differ: superliquor.co.nz is driven primarily by search, superliquor.co.nz by direct, and superliquor.co.nz by referral; overall, 73 of the top 100 sites are direct-led, 26 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wine & Spirits Websites in New Zealand